See Change: Financial Liberation for Creators of Color
See Change is a radical, year long financial coaching program for creators of color who believe taking control of your finances is a revolutionary act.
It’s not about financial literacy, it’s about financial liberation:
💕 Heal your relationship with money
🧭 Navigate a predatory financial system
🌱 Build generational wealth that’s aligned with your values
If you are a creator of color:
[ Creative • Artist • Activist • Educator • Healer • Non profit leader • Entrepreneur ]
You all have something in common with each other - you are change makers in your field.
You are experts at creating something out of nothing and finding the beauty in hard things.
You have dedicated your life’s work to doing things radically different and bringing your community with you.
You push the edge so the center moves too.
And your family still has no idea what your “job” is 🙃
We see you.
We know you.
We are you.
You’ve already chosen the path less taken, why wouldn’t you do the same with your money?
You can read every personal finance book and try to learn every budgeting trick and cut up your credit cards and decide you’re really going to commit and get it “right” this time. OR….
☀️ You can learn how your money tendencies are actually protections and adaptations that developed because you’ve been burned by a financial system designed for you to fail.
☀️ You can learn that you’re not the only one who has your money habits, and in fact, many of your habits are strengths that got you this far.
☀️ You can learn that your relationship with money has been here to serve you all this time and it can continue to serve you in ways that don’t just help you survive, but give you space to thrive.
WELCOME TO SEE CHANGE!
WE’RE EXCITED TO MEET YOU
After YEARS of studying personal finance, the racial wealth divide, and interpersonal neurobiology, here’s what we know is true:
❤️🩹Money is emotional - Every decision you make around money starts in your nervous system. How we spend our money represents our values, feelings, and state of mind.
📉 The game is rigged - If most of us are struggling financially, if most of us are having mental health issues, it’s not you, it’s the system. We can only fight it if we acknowledge it’s there.
💅 Wants are needs too - Wants fulfill our emotional needs and when you give yourself permission to want things and get them, your willpower gets replenished and you can feel like yourself.
🌈 You are not bad at money - There is no such thing as being “good” or “bad” at money. You make decisions based on what will make you feel safe in the moment and that is okay. When you can find safety in other ways, your habits will change.
What makes See Change radically different?
Racial Wealth Divide CONTEXT: nope, it’s not just in your head and we have the stats to prove it. The Racial Wealth Divide is real and it’s not your fault. You’ll learn how the system has been designed for systemic oppression, along with practical tools to get through it with less stress and more ease. Feel relieved that it’s not just in your head and you can do something about it.
COACHING with Accredited Financial Counselors: there is a lot of unlearning that may need to be done when you start to process your money history and do the work to change your habits. This is not easy! One the most important aspects of the program is having a trained See Change Coach to reach out to as you hit setbacks, feel stuck, and celebrate wins.
Interpersonal Neurobiology CONCEPTS: Learn WHY all your money habits make total sense when it comes to protecting your body from the harms of capitalism and how to create habits rooted in collective care and liberatory practices. We’ll show you how to take care of your nervous system so you can face anything the system throws your way.
Expert Education COURSES designed by a CERTIFIED FINANCIAL PLANNER™: Pam has been a CFP® professional for over a decade and now, you’ll have access to that knowledge within See Change. With over 90 action steps in our 5 Stages to Financial Legacy, you’ll see the exact path to get through financial safety, stability, sustainability, independence, and legacy.
What is interpersonal neurobiology and what does it have to do with money?
Interpersonal neurobiology (or IPNB), as our INPB teachers describe it, is “The neuroscience of how we are hurt and how we heal within relationships. It describes how our brains and bodies are affected by disconnection, trauma, and lack of compassionate reflection.”
We all have a relationship with money because it often represents the connection or disconnection we’ve experienced with our families, communities, and the systems we’re beholden to.
Money is the unnatural liaison between our natural instincts to be empathetic, collective, and compassionate vs. the structures of capitalism and systemic oppression. Many of us grew up with money being a barrier to access.
Of course we have a f*cked up relationship with it.
IPNB gives you the language and context to understand why even when you have all the information, your body says no thank you.
When you are able to acknowledge and honor how your body has the wisdom to protect you against the harms of the financial system, you’re able to create new behaviors that allow you to thrive and truly find financial liberation.
Community and 1-1 support: We know creators of color tend to have a hard time asking for help and accepting support, so we want them to Get Shameless about getting HELP this year:
⭐️ Weekly Group Coaching Hour (Get Shameless Hour) - Live group coaching hours every week. Get Shameless Hours are your opportunity to get coached in real time on your finances.
⭐️ 1-1 Coaching Calls throughout the year - you’ll get two 1-1 calls with your financial coach throughout the year to set up your 5 stages and do periodic progress checks
⭐️ Private message your coach anytime - your coach is your financial lifeline, use them! You can PM your coach anytime with questions, fleeting thoughts, wild ideas–whatever it is, we’re here to help
🗓️ The Monthly Meeting:
The Monthly meeting is where everything gets integrated - we have curated topics each month that will directly address the complex intersection between personal finance, interpersonal neurobiology, and the racial wealth divide.
With a mix of targeted content, money buddy breakouts, and group sharing, The Monthly Meeting is where the magic happens ✨
📝 The Monthly Meeting schedule:
2nd Wednesdays of the Month at 1pm ET / 12pm CT / 10am PT
***We ask that you join See Change with the intention of committing to The Monthly Meeting as often as possible. To protect this safe space, we do not record The Monthly Meetings. The whole schedule for the year is below:
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Group onboarding calls throughout the month
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A deep dive into your money personality
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Relationship is everything, safety is the intervention
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Money can buy happiness
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Why is it so hard to save?
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Paperwork Anxiety
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Prepare your nervous system for making more money
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What is your ideal income and how to set rates
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Cash flow projections
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Why the racial wealth divide is not your fault
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Imposter Syndrome - it’s not a syndrome, it’s the system
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How much is enough?
💌 Minimum 1 year commitment
We've worked with hundreds of clients and we know what it takes to SEE real financial CHANGE. Here’s what we’ve learned:
Breakthroughs don’t happen in 30 days or even 3 months, they happen over a long period of time
You need to work on undoing and unlearning a lot of f*cked up money sh*t and how that has shown up in your finances
You need consistent financial coaching in an inconsistent financial system, including dealing with setbacks
It takes time to feel safe in a space, not feel ashamed to share (both wins and losses) and build relationships with others
What it costs and why:
We usually charge organizations $6,000+ per year to send one person through this program. That’s what it should cost for all the coaching, training, knowledge, and individualized support–and let’s be real, they can afford it.
A huge part of our values is making See Change accessible to as many creators of color as possible, so we’re not charging anywhere near that to individuals and families who are ready to do this transformative work:
***Please note there is a minimum 12-month commitment to join the program
Individuals
$99/month ($1188/year)
✅ See Change Coach (Accredited Financial Counselor™)
✅ Three 1-1 coaching calls throughout the year
✅ Expert CFP®-designed education courses
✅ Personalized 5 Stages Financial Plan
✅ 11 Monthly Meetings
✅ Weekly group coaching hours (48 sessions total)
✅ Unlimited messaging to See Change coach
✅ Optional: personal financial portal (link accounts and track income and expenses, create budgets, debt paydown plan)
Couples
$149/month ($1788/year)
✅ See Change Coach (Accredited Financial Counselor™)
✅ Three 1-1 coaching calls throughout the year
✅ Expert CFP®-designed education courses
✅ Personalized 5 Stages Financial Plan
✅ 11 Monthly Meetings
✅ Weekly group coaching hours (48 sessions total)
✅ Unlimited messaging to See Change coach
✅ Optional: personal financial portal (link accounts and track income and expenses, create budgets, debt paydown plan)
Enrollment is open from June 3rd-July 1st and won’t open again for at least another 6 months so we can dedicate our time, energy, and resources to everyone who joins now.
***If you join the program, you are committing to staying in the program for the entire 12 months.
***Please Note: We do not provide any specific investment advice in the program, investment education is for educational purposes only
🙋🏽♀️ Are You Ready To Be Ready?
See Change is not for everyone. We don't just do financial literacy or financial education. We guide you through your feelings and relationship with money so you can feel safe and confident to make real progress.
Can you say yes to everything on our ready to be ready checklist?
✅ I am ready to forgive myself for not being financially perfect
✅ I am ready to start thinking about my money on a regular basis
✅ I am ready to challenge myself and unlearn harmful practices and mindset around money
✅ I am ready to be okay with setbacks and reaching out for help when I get stuck. I know I don't have to do it myself anymore
✅ I am ready to let go of habits that have helped me survive and do the work to create habits that help me thrive
✅ I am ready to be supported by others in my financial journey
✅ I am ready to give myself the space of at least one year to begin to heal my relationship with money
If See Change is an ENTHUSIASTIC YES for you, we’d love to have you in the program! Join the waitlist below and we’ll reach out to you soon for our June 1 start date
The Frequently Asked Question
Why are we focusing on people of color?
When Pam started doing Brunch & Budget full time, she noticed that she had to plan differently for her clients of color and they were having different conversations about how to implement a financial plan. Pam and her husband, Dyalekt dedicated years diving into racial wealth divide initiatives, learning the stats and causes behind it, and creating a podcast on personal finances & racial economic inclusion.
One thing we've learned is if you want People of Color to feel comfortable talking about their finances, you have to provide a safe space to do it. People of Color have been told in so many different ways that we don't belong. When it comes to finances, we need to feel like we belong before we can talk about it.
Of course you can go to any financial planner and get advice, but can you relate to this person? Will they understand what you're going through? Will their advice come with the empathy and understanding of where you're coming from?
People of Color are often first generation college graduates, the highest earning members of your family, and the main financial support for your family. You make a decent income, but have had a hard time building wealth because of your family financial obligations. You’re more likely to be saddled with student loan debt and less likely to have a history of homeownership in your family.
You’ve had to deal with fighting for raises amidst workplace discrimination and smile through micro aggressions (or, as our interpersonal neurobiology course calls it - random dehumanization). You’ve fantasized about quitting your job, but can’t fathom explaining it to your parents or saving up enough money to do it.
Trust us, it’s not just you and it’s not in your head. On average, white families have 10 times the wealth of Black families ($171k vs. $17k) and it will take Black families 242 years to catch up to the wealth of white families today. These stats exist today because of an unbroken line of policies, narratives, and institutions designed to deny or strip wealth from families of color.
The financial services industry has either ignored you or taken advantage of you and your family. There is a lot we are going to need to process, sort through, and unpack together. By focusing on the needs of People of Color, we can all start on some common ground and have a shared understanding of the learning and unlearning that needs to be done.