Who We Are

Co-Founder, Writer, and Financial Artist

Pamela Capalad is a Certified Financial Planner™ and Accredited Financial Counselor™ and has been in the financial services industry since 2008. Her mission is to help people who felt ashamed or embarrassed about money have a safe and friendly place to talk about it and make real financial progress. She founded and ran Brunch & Budget for 10 years and co-founded Get Shameless, Inc. with her husband, Dyalekt, to further their mission.

Pam, Dyalekt, and their friend Andrea Ferrero also co-founded Pockets Change, a hip hop and finance organization for youth with a mission to change the way we talk about finance.

Pam has been featured in the Washington Post, Teen Vogue, Huffington Post, Vice Magazine, and was named New York Magazine’s Best of New York 2019. She was named one of Investments News 40 Under 40 in 2016, Financial Advisor Magazine's Young Advisors to Watch in 2019, and received AFCPE's Financial Planning Center of the Year award in 2022. Pam is a Global Good Fund Fellow, class of 2022.

Co-Founder, MC, and Hip Hop Educator

Dyalekt brings hip hop to places that don't know they need it but desperately do.

Dyalekt has been an MC, theatermaker, and educator for over 20 years. At Pockets Change he uses hip-hop pedagogy to demystify personal finance and help students heal their relationship with money. He’s rocked worldwide stages, conferences, keynotes and classrooms. He converted phonics lessons into rhymes for NYC DOE’s WORD UP program.

“As an educator my work is about Identity, literacy and self efficacy (I get stuff done, I make kids believe themselves) using Hip-Hop pedagogy - we all learn in different ways, all the ways that we learn are all the ways we express. if we can figure out the ways we tend to express, that will help you understand the ways that we learn and this informs people on how they should teach.”

His latest research-based jam is You Can Buy Happiness w/Warren Britt on Afronaut Media FFD. He is the recipient of Jump$tart’s 2022 Innovation in Financial Literacy award. See his full bio